Module 6 – Music Business
- Self Development Coaching
- Management Analysis
- Agent Analysis
- Branding & Marketing
- Intellectual Property Law
- Merchandising and Distribution
- Agent and Management showcase (only for full time applicants)
“There is nothing to keeping a band together. You simply have to have a gimmick, and the gimmick I use is to pay them money!”
Technology has made it possible so that anybody with a laptop and a microphone can create and produce their own music. The music industry, however, isn’t only interested in music production. The music industry exists in equal measure through music consumption. In this, the final module each week, the project receives all the finishing touches that would make it ready for market consumption.
A little over 100 years ago, the Australian music industry consisted of just a few small businesses: music hall venues, music agents and sheet music publishers. Today, the Australian music industry is among the largest of industries in the country and is a network of hundreds of businesses both big and small. This module will give you insights into how to navigate your way through this large and complex maze of managers, agents, intellectual property law, avenues of promotion, merchandising, distributing and, most importantly, how to successfully brand and market your best asset: you!
During the 40 weeks of the Professional Development, students will have amassed an impressive body of recorded work that will become their EPK. As part of the graduation ceremony at which graduates will receive a certificate of Industry Accreditation, you will be given a personal introduction to all of the leading Australian music agents and promoters. Additionally, all alumni of the program will receive ongoing support by way of an online publicity presence hosted by the National Music Academy.