Networking & building relationships with people when you’re out performing!
by Isabella Crebert
When out performing hundreds of people may walk past you in the street, listen to you at a restaurant or recognise one of your covers. You never know who one of these people could be; possibly a member of the music industry, a local business owner, a music producer or even someone looking for a performer at their party. But how do you make connections to these people? Here are some tips on how to make those connections
Have a banner- have something behind you that will stand out as people walk past you, this will catch their eye! If a passer-by were to take a video, your name is behind that video and the word will be spread across the internet about you!
Business cards- this may be the simplest way to communicate all of your information. Place your name, social media and what events you enjoy most on you cards; alongside a recognisable logo that defines you as an artist.
Repeatedly say your name and where you are from- before performing formally introduce yourself by saying who you are and where you are from. “Hi I’m (insert your name here) and I am from the National Music Academy”. Repeat this saying after every few songs or if new members of your audience evolve.
Thank those who stayed to watch you- if you have noticed that there has been a certain person or family watching you for your entire set and they have been encouraging you, do not be afraid to approach them and thank them for coming. Maybe even give them some business cards and let them know when your next gig is on.
Do not shy away from busking- busking doesn’t always mean that you will earn the best money, however it proves how you are dedicated to the industry and music. Busking is the way that most artists have made a name for themselves in Australia and people will be more inclined to approach you in this environment as opposed to a restaurant scene.
If a potential client approaches you, be professional- if you are approached by someone who may want to book you for an event or even just ask you a few questions; shake their hand and thank them, show your business cards, and be concise and honest with your answers to their questions.
Always thank the staff of the venue- make sure that you are polite and thank the staff of the venue that you performed at. By doing this you will be invited to do more gigs and show your professional side.
Having relationships in the music industry are just as vital as any other relationship that you will encounter throughout life. By building these relationships you will be more likely to have weekend after weekend of gigs!