Updated: Jun 10, 2020
WHEN SHOULD YOU THINK ABOUT BOOKING A TOUR?
You’ll want to go on tour to support the release of a new album, or even a single that’s getting a lot of traction. You may even be teaming up with another artist/band to be their support/opening act. Touring is just as important as making the album. The goals of your tour other than making money (and as a beginner you’re most likely going to lose money), are to: - Become better known - Reach more fans - Sell more albums - Sell band/artist Merchandise for revenue - Build your performance skills - Further your career - Network Not to mention, the majority of managers, agents and labels won’t work with artists who won’t tour.
Generally, your manager is in charge of the tour. Your agent, in conjunction with your manager, books the tour. When you don’t have an agent, your manager will book the tour. And when you don’t have a manager, a band mate should book the tour, try to get the most organised member to book mmm-k, trust me, it'll run so much smoother. Even if you do have a manager and/or and agent, you can still take part in the booking process so put your hand up and contribute. Or, if you’re just not ready to tour, there are many other options for live gigs, for example: - Getting shows: you might not necessarily be ready to tour, but there are lots of other ways to perform regularly, locally, and make some bucks. Bands for Hire If you’re new(er) to the game, responding to “cover band” or “party band” advertisements or seeking out these types of gigs can be quite lucrative. These terms are also very heavily searched in Google too. Search for websites that list these types of opportunities and bands, because if you’re looking for quick and easy income, this could be a great start. Similarly, build relationships with bar and restaurant managers, and event planners at large corporations who hire bands for special events.
- START A RESIDENCY They always say start local and work your way outward, geographically. Having a residency in your home town, playing once a month at the same venue for a select time frame, will help you gain local fans. Plus, you’ll have a confirmed amount of money coming in each month, perhaps we could call it a mini-salary.
BOOKING A TOUR After you’ve released an album, you’ll want to go on tour to support and promote the release. When you decide you’re going to record an album, start thinking about when you’re going to release it, and plan for the tour accordingly. We'll be setting out a timeline on how to release an album in another blog post but let's pretend that you have an amazing album and/or single and you're needing to go on tour. Is their another band going on tour that you can share the billing with? WHAT IS BILLING Well Billing is how Artist’s names and likenesses are presented in relation to each other, and in relation to other information, in event advertising (print, television, radio etc). The billing agreement is on the initial artist contract. Billing examples include:
Sole/Headline Billing: Situations where no other name or likeness appears before, or larger than, the headlining Artist. Used most often with hard ticket events.
Co-Bill/Equal Billing: When Artists are presented equally in advertising.
Festival Billing: Used in situations where there are multiple headlining Artists, and/or when the concert performance is just a portion of the entertainment offered at an event. Headline Artists will still receive prominent placement, however exact placement/size will be determined by the Event.
You can see in the Bluesfest Festival Flyer below that Bob Dylan's billing agreement had more girth than say, Ash Grunwald. What a sweet lineup though hey, and I was totally at this festival - yasssss!